How do I test a market niche?
A good web master tests all angles first with the minimum of effort.
Before investing days, weeks, months and years of my life into building a handful of authority sites, I want the market to prove itself worthy first.
And I want to see this proof without prior headache or risk.
There is only ONE WAY to accomplish this:
If autoblogging brings cash, it means the niche is promising and warrants more effort.
Let me make this really clear: nothing gives better insights into a market than autoblogging.
• You’ll develop a refined taste of the organic search competition
• you are going to see all the key phrases people are really using, instead of the heavily fragmented picture Google‘s keyword tools delivers
• you can compare your competitor’s conversion ratios
If autoblogging fails in the first place, the niche is saturated and chances are that anything short of a miracle would likely fail as well. You’ll end up fighting over crumbs.
Consider that autoblogging is a convenient tool for you, whether you like to be a autoblogger or not does not matter here. It is not a moral issue, neither is it a legal one.
It’s purely a technical requirement for sustainable market domination.
Cool thing: on a sideline it provides cash for really refined campaigns later on.
It also provides volume to be used to fuel these campaigns.
Here is how I do it:
First I always have a group of nice sounding domains (20-30) for testing multiple niches: short, non-descriptive, “cute” names – yahoo, twitter, flickr – does that ring a bell?
Such domains guarantee good click through rates in the search results.
To give you an example: if you searched for eyeglasses, which site would you rather click: eyeglasses.toenailfungus.com or eyeglasses.voodr.com?
These domains are registered under various registrars with privacy protection.
I log into my Mothership account. I go to the WP Installer and paste in this list of domains.
I run through and put sub-domains in front of them which are specific to the respective niches.
And so on
Each line will receive an installation of wordpress.
As I’ve used these domains before, Mothership already knows where each of them is hosted, so I don’t need to set up the servers directly. Installer does all the heavy lifting for me. It ads and configures each of the sub-domains in cPanel, installs WP and picks a different theme for each installation.
Minutes later all my new blogs are ready for content.
Now I swipe a list of several thousand keywords from Google keyword tool and store them in my keyword bank as an initial deposit.
I then spin out some nice long tail phrases using the keyword bank’s built-in databases.
The next click takes me to the content generator. Here I schedule a couple of hundred posts per site to be published over several months – slowly and cultivated as the spiders like it.
For even better ranking I will inter link a few using Link Transmitter to help with indexing.
Now I look for a couple of affiliate programs. I prefer specialty shops focused on the respective niche. They obviously provide better results than a superstore would because of
A. fewer affiliate restrictions and
B. because here I can learn more about the selected market.
Now I redirect the traffic from each of my new sites evenly to these affiliate shops.
A couple of weeks later I will check redirection stats to see how many visitors landed on each of these destinations and how many sales I achieved there.
Now I can figure out who is converting the best.
It takes a few months to finally establish:
A. Does perform well enough to warrant the next phase by either conversion or traffic?
B. Did it cover my costs well enough to be run for some more time? (Remember: a well maintained site performs the better the longer it runs…)
C. Did it flop and needs to be cut off?
With a little routine this whole set up will not take more than 30 minutes of my time. Easy money.
And this process I will of course use for multiple niches at any given time.
Truth be told: not all that shines is gold. Most hopefuls will not even pass this first inspection.
It is of course only for the winners to enjoy the privilege of my long-term commitment to this very niche.
To any naysayers: please be my guest to offer a better solution in the comments section below.