White Hat Blog Network Model

The conventional idea is to set up a network in which a hundred crap sites are all linking to your money making good site. That is how black hat usually works.

But that is not where you want to go. You want to be all white hat. And here we are showing you two ways how you conveniently do that within the spacious framework of a large blog net.

The first way is keyword based. Set up a network with EMD’s (Exact match domain). If your domain name matches exactly the keywords you target,
you invariably get good rankings for these domains without any further effort once you registered and put minor bits of content on them.

Edit: Recent Google Penguin Updates
Google recently started to penalize what they call “over-optimization.” Google now finds “over-optimization” wherever there is an “unnatural” back linking profile, meaning a high percentage of back links with a low number of anchors. To avoid such Google penalties, you now have to establish a degree of diversification in your link building. Not more than 20% of your back links should contain an exact match to your domain name or the key phrase it’s optimized for.  

This is one of the nicest opportunities the search engines have put on a white hat’s table.

While it’s commonly known it’s still there because the average person is not prepared to invest 10 bucks into a new domain. Why’s that?

Cause people think “if maintaining my single all purpose domain at a decent ranking is labor intensive, why would I want to increase my workload by now doing the same tedious job for several domains?”

And herein lies a logic flaw. Because EMD’s will provide you with better rankings while not requiring notable efforts. You just need to have enough of them to make a good profit.

So choose: spent a lot of time on SEO for a given domain, or spend some money for a multitude of EMD sites, each of which gives you a small slice of the traffic cake.

Given that a domain just sets you back under 10 bucks per year, you would most likely prefer to spend more time on the beach and just pay your hosts – while remaining a 100% white hat without besmirching yourself with a single self indulgent link.

Simple enough, right?

The only challenge here is to pick domains for the keywords, which really count.

The second way plays the locality card. Set up domains based not only keywords, but on towns, cities, counties and comparable geographic entities that might apply in your case. If you are a mobile dog groomer in LA county, you should grab yourself domains like:


Back in the day people spent a fortune to have their business listed in as many sections of the yellow pages as they could afford. These days a domain puts you back less than the cost of a pizza and gets yourself listed at the top of localized search results.

But nothing lasts forever: you don’t get your stuff listed now, somebody else will rather sooner than later.

Which means: have a network of localized sites soon and again stay 100% white hat and without the stigma of self indulgent inter linking.

Following either of these two ways goes without manipulating anybody or anything, not even the search engines. So no risk of any penalties involved. Being smarter than your competitors does not offend anyone, even Matt Cutts agrees for once…

Both ways require you to manage a large number of sites with as little effort possible.

Mothership was built to facilitate such enterprises.

Nobody can fly whiter than Mothership.

Does it feel good to stay on the white site of the power?

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